R208Projects2026
Novalend
A lending platform for small businesses that needed to feel like a bank without behaving like one.
The challenge
Novalend had a working product and a 4-step application that 61% of users abandoned. The interface asked for everything up front and explained nothing. Trust signals were buried below the fold.
Our approach
We rebuilt the application as a progressive flow: three screens, each asking only for what it needs, with a live eligibility indicator that updates as you type. The marketing site was rewritten around a single promise and one number. Design system delivered in Figma and shipped as a component library.
The outcome
Application completion up 43%. Time to first offer down from 6 minutes to 90 seconds. The team now ships new product pages without design involvement.