R208Projects2026
Atelier Noir
An independent fashion house moving from wholesale to direct, with an editorial voice worth protecting.
The challenge
The existing storefront was a stock theme. Product photography was strong, the interface flattened it. Every collection drop needed a developer.
Our approach
A full-bleed editorial commerce layout where imagery leads and chrome disappears. Type set large, navigation reduced to four items, cart as a quiet drawer. We built collection pages as CMS-driven blocks so the team can compose a drop in an afternoon.
The outcome
Average order value up 28%. Collection pages now go live same-day. Bounce rate on drop pages halved.