Northfield

The challenge

Every regional office had drifted into its own identity. Vendors were guessing at colour. Nothing was documented and the founder's original mark had genuine equity worth keeping.

Our approach

We audited every asset in circulation, kept the bones of the original mark and rebuilt it for small sizes and single-colour print. New type scale, a tightened palette, and templates for the twelve items they actually produce. Messaging rewritten around service radius rather than product range.

The outcome

One identity across nine offices. Print vendor errors down to zero. Guidelines adopted without a single follow-up request.